Lucky sufferers in Soho's busy medialand in London need look no further than a quick lunchtime trip to Café Soho in Ingestre Place.  However, here before they even start on the fillings, David Wolanski and his team offer customers a dozen kinds of bread, including three different types of focaccia, spelt and Brick Lane bagels, from eight different bakers.  If they want an award-winning filling there's the Soho2Go: Scotch roast beef, horsradish coleslaw, dill pickles, Swiss Emmenthal cheese and black pepper on olive focaccia.  The café's new line in lunchtime waistline-busting beat off competition from two hundred entries in a live final, to be named "Innovative Sandwich of the Year" at the British Sandwich Industry Awards held last month, or the Sammies as they are known in the trade.
You may be relieved to hear that the ham -honey-roast Norfolk of course is also still alive and well at Café Soho, but there is no denying that the great British sandwich has come a long way since cucumber triangles were the height of sophistication.
The Independant Magazine, May 2003

An enterprising pair of Jewish sandwich makers have scooped a "sarnie" - the sandwich-makers oscars - for a special creation that unfortunately mixes meat and milk.  Best friends David Wolanski and Marc Lewis battled high street chains to scoop the innovative sandwich of the year trophy at the British Sandwich Association's awards ceremony last week.
But the North London pair, both 26, who own Café Soho in Central London admit to a twinge of Jewish guilt when describing their champion ciabatta.
The Soho2Go combines rare Scotch roast beef with horseradish coleslaw, dill pickle, Swiss emmenthal and watercress seasoned with cracked pepper and served on warm olive bread.  Former JFS pupil Wolanski said: "This is a sandwich I created which all our customers absolutely love.  It does mix milk and meat but we can make it without the beef if people ask."
In June 2001 the friends bought a café from an elderly Jewish couple and set to revamping it for a younger audience.
Wolanski said: "We've twiddled the formula a bit and now it's the local Soho hang-out for young professionals and celebrities."
Modelling their style on the classic New York kosher deli, the pair cook their own salt beef and buy their bagels from a Hendon Bakery.
Their best-selling creations include smoked turkey, char-grilled chicken and a special tuna mix with a secret ingredient on soft white bread.
After recruiting their mothers, Doris Wolanski and Jeanette Lewis as bakers, the cafe's cranberry cheesecakes and apple pies really have the touch of a yiddishe mama.
The boys certainly know on which side their bread is buttered.
Wolanski said: "We love what we do, and our passion for food is definitely down to having Jewish mothers.  My mum is the best cook in the world."

London Jewish News, 16 May 2003